“Adaptability is about the powerful difference between adapting to cope and adapting to win.” – Innovation strategist, Max McKeown
It’s no secret that we live in an unprecedented era of change for business. Many believe that the pandemic simply hastened the need to embrace new business models and tools for success, and the multifamily industry is no different.
Few understand about the importance of adaptability better than Jason Schenker, CFP, CMT, FLTA. Since 2011, Bloomberg News has ranked Jason Schenker the top forecaster worldwide in 26 different categories. As the chairman of The Futurist Institute, Jason trains business leaders to incorporate technology and trends into strategic planning.
Schenker will share his outlook about what comes next for the economy, the job market, and housing industry during the 2021 J Turner Research Summit, Dec. 12-14 in Scottsdale, Ariz. He will discuss how U.S. interest rates and demographics, real estate markets, and home ownership will impact where people live, what they earn, and their apartment and housing decisions.
According to Schenker, being agile and adaptive is critical for future success. “Business models have changed, consumer preferences have changed, and the ways people want to work and live have changed.”
Schenker also will explore the value of data for companies, investors, and individuals in many parts of the economy, including renters and other aspects of housing and real estate ecosystems. “The future is likely to be some mix of the pre-and post-pandemic world. To ‘win’ in the years ahead, businesses need to watch for permanent changes and be prepared to embrace them,” he added.
Join us to discuss the most significant opportunities to embrace as well as the risks to avoid in 2022 and beyond.
Priyanka Agarwal is a public relations expert with over two decades of experience in the field. In her current role, Priyanka serves as the public relations consultant for J Turner Research. She specializes in online reputation management, corporate content creation, and strategic PR planning. She is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston.