The 2016 MFE Concept Community Study, The Next Gen Apartment, is a look to the future of the multifamily industry. The study takes a deep-dive into the technology, lifestyle, and design wants and needs of the youngest generation of renters, Gen Y, and the next generation, Gen Z.
84,942 residents, living across 1,555 communities, representing 26 companies participated in the study. The highest numbers ever for a MFE Concept Community study.
Recent trends show the multifamily industry bending over backwards to entice renters with contemporary homes embellished with the latest smart home technology, stylish interiors, and lifestyle enhancing amenities. But are the renters that they are working so hard to attract willing to pay more for all of the upgrades?
Well, yes and no. Overall, renters are certainly price conscious - but we knew that. However, J Turner Research and Multifamily Executive wanted to know which amenities renters would open their wallets for and which they wouldn’t. We asked renters share their preferences in regards to common area and smart home upgrades, short-term rental trends, package delivery, health and fitness amenities, electronic vehicle charging stations, bike ownership and bike sharing trends, and apartment design features.
You may be surprised which upgrades renters are most interested in!
For more than 35 years, Joseph Batdorf has contributed to the multifamily industry with his entrepreneurship and vision to introduce path-breaking solutions that directly impact a company’s bottom line.
In 2003, Joseph Batdorf partnered with experts in marketing research to co-found J Turner Research. The company offers customer insights that empower multifamily companies to advance their business. With its extensive portfolio of products - survey programs and online reputation assessment (ORA™) score, J Turner Research enables clients to enhance customer satisfaction, increase closing ratios, improve online reputation, and optimize resources. J Turner Research surveys more than 170,000 residents and prospects and tracks the online reputation of more than 59,000 properties nationwide, across all review sites on a monthly basis.
In his role as J Turner Research’s president, Batdorf oversees the company’s strategic growth. He has been engaged as a panelist and presenter in the industry for several years. Batdorf’s various speaking engagements include presenting in the 2009, 2010, 2012 NAA Education Conference, 2010 NAA Student Housing Conference, and participating as a panelist for the Multifamily Executive’s General Session on Concept Community for five consecutive years since 2012. He currently serves on the Houston Better Government Fund. Batdorf graduated from the Michigan State University.