The Time to Win: How to Exceed Your Residents’ Need for Speed with Jay Baer

Oct 2, 2023 by Priyanka Agarwal

Blog Images - 2023 SUMMIT Jay Baer

You’ve probably heard the saying “Time is Money.” It’s been around a long time, but it wasn’t actually true—until now. At this year’s J Turner Research Summit in Scottsdale, Arizona, renowned speaker Jay Baer will expound on a key finding from his proprietary new research: 2/3 of people say speed is as important to them as money.

The bad news is time flies. The good news is you’re the pilot
-Michael Altshuler

As a former multi-family property owner and manager, Baer understands some of what is required to keep business running well. It’s a delicate balancing act between potential new residents, current residents, external stakeholders, and everything in-between. There’s a lot of plate-spinning, and it’s sometimes hard to understand what and where to prioritize.

But new research has the answer: Speed and responsiveness must be the priority. The data is clear that we care about time and how we spend it more than we did even two years ago. And given that 50% of customers will buy from whomever contacts them first, there is a huge opportunity for apartment businesses to elevate speed on their to-do list. And they should—because their customers already have elevated it.

In this session, Baer will highlight what has changed in terms of consumers’ expectations around responsiveness, and how to use a 6-piece Time to Win framework to gain and keep more residents with speed, expectation setting, and psychology.

Key takeaways include:

  1. If you give residents time, they will give you money. If you cost them time, it will cost you money.
  2. There are specific, viable, practical steps you can take to not only get faster but also enhance how fast you APPEAR to be.
  3. There is a massive correlation between responsiveness and revenue. This is “the time to win” because you have a distinct and unique opportunity to be noticeably quicker than your competitors. Doing so will make you more money and allow your properties to flourish to an even greater degree.

Don’t miss this opportunity to learn six specific ways to outperform your competitors using responsiveness!

Jay Baer is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. As a 7th-generation entrepreneur, Jay has written six best-selling books, founded five multi-million-dollar companies, and is the creator of multiple award-winning podcasts. He is also one of just two people in the world listed as one of the Top 30 Global Gurus in two different knowledge categories: customer service and internet marketing. He’s also a licensed tequila sommelier, a certified BBQ judge, and considers This Is Spinal Tap an absolute classic.

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