Tom Geyer - Trust: The cornerstone of successful businesses

Oct 26, 2021 by Priyanka Agarwal

JTURNER - 2021 SUMMIT - Tom Geyer

“If people like you, they’ll listen to you. If they trust you, they’ll do business with you.”
Zig Ziglar, Motivational Speaker

There is a reason that when one keys in “trust” in a search engine, numerous results appear that involve success in business. Business innovator Tom Geyer believes trust is the lifeblood of commerce which drives cooperation, satisfaction, innovation, and revenue. And it must be established, nurtured, and protected in the daily workings of your organization.

Why don’t we train our people and ensure our systems effectively produce it? And why don’t our systems measure it? Geyer believes most of today’s business leaders are skilled in managing operations yet often lack an understanding about the human factor and its implications for-profit and business success.

Geyer will cover this critical factor in the success of your organization during the 2021 J Turner Research Summit, Dec. 12-14 in Scottsdale, Ariz. He will explore the neuroscience of trust and how to apply the art of trust-measurement, trust-building, and trust leadership© to the multifamily housing industry where trust is the centerpiece of customer choice, value, loyalty, and advocacy. Specific takeaways will include:

 – How trust can generate cost-savings and value-creation.

– How easily trust can be measured.

– How to lead employees in a way that clearly defines mutual success, empowers autonomy within their roles, and consistently ensures they feel invested in and supported by the company.

Geyer is the founder and president of SoulSeed LLC., where he has built a practice to guide companies in performance that is measured and enhanced by trust leadership©. He has shared his insights about trust and reputation and its impact on operational success with the world’s most successful companies, including M&M Mars, Microsoft, Disney, NASA, Bell Canada, and The History Channel.

Don’t miss this opportunity to meet this expert and learn about the nature of trust for your organization’s success!

For more information on the Summit visit:


Are you ready to build a better comunity with happier residents?