“If people like you, they’ll listen to you. If they trust you, they’ll do business with you.” Zig Ziglar, Motivational Speaker
There is a reason that when one keys in “trust” in a search engine, numerous results appear that involve success in business. Business innovator Tom Geyer believes trust is the lifeblood of commerce which drives cooperation, satisfaction, innovation, and revenue. And it must be established, nurtured, and protected in the daily workings of your organization.
Why don’t we train our people and ensure our systems effectively produce it? And why don’t our systems measure it? Geyer believes most of today’s business leaders are skilled in managing operations yet often lack an understanding about the human factor and its implications for-profit and business success.
Priyanka Agarwal is a public relations expert with over two decades of experience in the field. In her current role, Priyanka serves as the public relations consultant for J Turner Research. She specializes in online reputation management, corporate content creation, and strategic PR planning. She is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston.