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Improving the Student Experience: How Campus Advantage Used National Benchmarking to Boost Resident Satisfaction

Making adjustments resulted in a 21% boost in their ORA™ score.

Lots of Data. No Insight.

Based in Austin, TX, Campus Advantage has a mission to create better student living experiences. With 64 locations in 24 different states and 33,000 beds, this global leader in student housing management has a lot of balls to juggle to ensure students are happy. They’ve always known that resident satisfaction needed to be their priority. However, they didn’t have a clear idea on how to achieve this.

Before using J Turner, Campus Advantage worked with a survey vendor which lacked the ability to easily compile and assess the data. Data interpretation was cumbersome and took time—time that could be spent serving their residents. The company also discovered that the survey findings were inconsistent, making it difficult to identify trends. Campus Advantage wanted an intelligent and efficient survey program to get an accurate pulse of their residents.

Risk of Losing Students

Campus Advantage is committed to delivering an experience that inspires students to thrive in all aspects of their lives. Resident satisfaction is fundamental to achieve this goal, and the company knew there was a serious disconnect between its research and reality.

With an overwhelmed staff and unhappy students, Campus Advantage risked losing students to competitive properties. It became a critical need to partner with a company that would bring value from their research.

Seeking a Partner with Industry Knowledge and Smart Insights

When considering options to accelerate their growth, Campus Advantage faced a choice between continuing to use an off the shelf vendor or seek a solution that could add value for the company’s research dollars. That’s where J Turner came in.

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J Turner’s Unique Solutions

What struck Campus Advantage about J Turner was the company’s extensive industry knowledge, automated reporting, and benchmarking capabilities. With well-defined national student housing benchmarks, Campus Advantage would know how its properties stacked up against competition. The company would be able to glean the insights needed to take the resident experience to the next level.

Addressing Campus Advantage’s needs

Initially, Campus Advantage started using move-in and renewal surveys at select properties, wanting to get a feel for the impact J Turner’s services would have on their operations. With access to automated reporting, benchmarking, and quality data, the company gradually expanded to include more properties in its portfolio on the J Turner survey program.

Over time, the company added more J Turner services to the mix, including resident satisfaction surveys, touchpoint surveys, and ORA™ monitoring. Using the Ratings Tracker platform gave Campus Advantage the ability to measure their properties’ online performance with one score and compare it within each property’s unique market.

How J Turner Has Helped

Campus Advantage understands that resident satisfaction is more than just numbers. Now, thanks to the help of J Turner, its leaders are able to make informed decisions based on meaningful data. In fact, they have seen a 21% increase in their ORA™ score, demonstrating the power of insight-based data.

As the company leaders often say, “When you listen to your customer, good things usually happen.”


ORA™ Score Increase

12.15 Points

Increase in ORA™ Score

Want to See How J Turner Can Help Your Property? Increase Your ORA™ Score in Just 90 Days.

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Case Studies

Rockstar Capital

Rockstar Capital understands that they must earn their residents' renewals. They also understand the power of the internet in connecting them with the residents in their 22 communities. Yet this wasn't always the case. See how J Turner Research's services helped propel Rockstar Capital’s growth with an expanding portfolio of 4,220 units and new investors.

The Morgan Group

Morgan Group was struggling to get a handle on their online reputation. Overwhelmed with managing 35 properties and over 10,000 units, they wanted one simple way to keep track of resident reviews so their responses would be consistent. Learn how J Turner's solutions helped them regain control and improve their ORA™ score by 7 points!

Cardinal Group

How can something as simple as listening change the way your residents feel about you? Cardinal Group was on a mission to find out. With J Turner as a partner, they found a better way to organize their data and gain quality insight from it. Learn how our approach helped them grow their student housing numbers from 20,000 to 72,000 beds!