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Struggling to Adapt to a Changing Digital Landscape
For Robert Martinez, CEO of Rockstar Capital, the customer experience has always been a top priority. He knows that there is a direct connection between resident happiness and a property’s success. Yet with multiple communities to manage, Rockstar Capital struggled with finding a simple way to keep track of resident concerns and feedback and keep up with the ever-changing landscape of digital marketing. They needed a better way to connect with their residents and ensure they were happy with their properties.
Putting Residents First
Rockstar Capital had one overarching goal in mind: establishing stronger connections with the residents in Rockstar Capital communities. They knew that once they were able to connect with residents and make them see that their opinions mattered, the rest would fall into place. Renewals would increase. Communities would gain recognition with awards. Investors would see a worthwhile opportunity, and Rockstar Capital would continue to grow as they earned a name for themselves as a company that cares about its residents. The goals were crystal clear. The next was to develop a strategic plan to get there. J Turner provided the tools they needed.
J Turner: An All-in-One Solution
They began with several J Turner products: Resident/Prospect Surveys, Ratings Tracker Premium, and Response Service. They continue to use and see results with all of these products. Surveys and Ratings Tracker Premium provides the data Rockstar Capital needs to ensure residents are getting what they need out of their communities. With J Turner’s Response Service, they are able to improve residents' perception of the community and facilitate proper ways to resolve issues. With these tasks off of their plates, management can now place more focus on day-to-day tasks and attracting new residents.
More Case Studies
Asset Living
Asset Living wanted a better way to serve the residents living in their 70,000 plus units. With multiple review websites to manage and logins to juggle, it was time for an easier solution. With J Turner's Ratings Tracker and resident surveys, Asset Living now has a proactive way to increase resident happiness. See how we helped them!
Morgan Group
Morgan Group was struggling to get a handle on their online reputation. Overwhelmed with managing 35 properties and over 10,000 units, they wanted one simple way to keep track of resident reviews so their responses would be consistent. Learn how J Turner's solutions helped them regain control and improve their ORA® score by 7 points!
Dayrise Residential
Dayrise Residential knows that positive resident satisfaction has a direct correlation with renewals and new prospects. However, without the proper tools, the company was having issues keeping up with the constant stream of feedback from residents. Working with J Turner has provided them with the resources they need to gather information and use it to make improvements—resulting in a 17.5 point increase in their ORA® score.