Online reputation continues to grow in importance for the multifamily industry and properties benefit from a streamlined monitoring system. ORA™score is an aggregate compilation of a property's ratings across all review sites. Each month, we monitor the online ratings of more than 62,000 properties, nationwide, to assign ORA™ scores to each property. The national average ORA™ score is 56.87.
This quarter’s ORA™ Power Rankings properties work hard to keep their residents happy and have seen the direct impact reflected in their scores. Close to half, 21 properties, made their first ever entry to the Top 50 rankings.
Everton at Bellmar, located in Dallas, managed by Knightvest Property Management, scored 96 to hold on to its number one spot for online reputation in the nation.
Camden Plaza (Houston) and Modera 44 (Morristown) are once again in the top 3, with a swap in places since the last ORA™ rankings list. Camden Plaza, managed by Camden Property Trust, is the new number two with a score of 96. Modera 44, managed by Mill Creek Residential, is at the third position with a score of 95.
There are a few more properties that have made the Top 50 list two times in a row. Of those, The Courts of Devon, in Gaithersburg, managed by Bozzuto, has experienced the biggest gain. The Courts increased its ranking by 27 spots to jump from 44 to 17 this time. Welcome to the top 20, The Courts! The next biggest gainer is 1600 Glenarm Place, in Denver, managed by Red Peak Properties. Glenarm improved its ranking by 11 spots, making an impressive move from spot 41 to number 30.
Bozzuto, with a whopping 8 properties in the Top 50 list, is once again the leading management company. At number two is Hawthorne Residential Partners with three properties. Three management companies tied for the third spot with two properties each – Equity Residential, Greystar, and AvalonBay Communities Inc.
In terms of states, California leads the way with five properties in the Top 50 list. Washington, Maryland, Massachusetts each has four properties, followed by Virginia and Texas with three properties each.
For more than 35 years, Joseph Batdorf has contributed to the multifamily industry with his entrepreneurship and vision to introduce path-breaking solutions that directly impact a company’s bottom line.
In 2003, Joseph Batdorf partnered with experts in marketing research to co-found J Turner Research. The company offers customer insights that empower multifamily companies to advance their business. With its extensive portfolio of products - survey programs and online reputation assessment (ORA™) score, J Turner Research enables clients to enhance customer satisfaction, increase closing ratios, improve online reputation, and optimize resources. J Turner Research surveys more than 170,000 residents and prospects and tracks the online reputation of more than 59,000 properties nationwide, across all review sites on a monthly basis.
In his role as J Turner Research’s president, Batdorf oversees the company’s strategic growth. He has been engaged as a panelist and presenter in the industry for several years. Batdorf’s various speaking engagements include presenting in the 2009, 2010, 2012 NAA Education Conference, 2010 NAA Student Housing Conference, and participating as a panelist for the Multifamily Executive’s General Session on Concept Community for five consecutive years since 2012. He currently serves on the Houston Better Government Fund. Batdorf graduated from the Michigan State University.