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10 Tips to Win The Online Reputation Game

pencil icon by Joseph Batdorf on Oct 23, 2016 6:30:00 PM

When was the last time you tried a new restaurant without checking the reviews? Or made a big purchase without first checking the ratings? Consumers across industries rely more and more on what the world wide web has to say about a business or product, and it is increasingly becoming the same way when it comes to apartment communities. Multifamily Industry leaders have had to come up with methods to consistently garner positive feedback from residents on online review and internet listing sites.

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Where Are My Packages?

pencil icon by Joseph Batdorf on Oct 16, 2016 6:01:42 PM

As consumers turn to online shopping for more and more, from everyday products to time sensitive gifts, leasing offices are seeking new ways to facilitate package delivery to their residents.

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Meet the Top 50 Properties for Online Reputation

pencil icon by Joseph Batdorf on Oct 9, 2016 5:39:28 PM

Online reputation continues to grow in importance for the multifamily industry and properties benefit from a streamlined monitoring system. ORA™score is an aggregate compilation of a property's ratings across all review sites. Each month, we monitor the online ratings of more than 62,000 properties, nationwide, to assign ORA™ scores to each property. The national average ORA™ score is 56.87.


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Communicating with Generation Z

pencil icon by Joseph Batdorf on Oct 2, 2016 6:30:00 PM

EdR is the number one student housing company in online reputation in the nation, with an impressive ORA™ score of 62.
In a candid conversation, Matt Sadler, Marketing Manager, EdR shared his expert insights into the company's policies and processes to communicate with Generation Z and to maintain a stellar online reputation.

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The Next Gen Apartment

pencil icon by Joseph Batdorf on Sep 25, 2016 6:27:34 PM

The 2016 MFE Concept Community Study, The Next Gen Apartment, is a look to the future of the multifamily industry. The study takes a deep-dive into the technology, lifestyle, and design wants and needs of the youngest generation of renters, Gen Y, and the next generation, Gen Z.

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Additional Resources

Download research of lifestyle and tech preferences of renters
What Millenial Want Get this research study

How Do Long-Term Renters Feel About Airbnb?

pencil icon by Joseph Batdorf on Sep 18, 2016 6:00:00 PM

Airbnb has shaken up the hospitality industry, giving guests new options for vacation and short-term rentals. As the Airbnb community grew in size and popularity, property managers were also feeling the effects of the “shake up.” New policies and leasing agreements were drawn up across several communities to address the allowance of the Airbnb model and short-term renting. But what about how long-term renters feel about the changes?

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Are Your Closets Big Enough?

pencil icon by Joseph Batdorf on Sep 12, 2016 6:44:38 AM

Closet space is a precious commodity for any renter. In fact, we found that in-unit storage space is such a desired design feature that nearly half of all renters (49%) are willing to pay at least $75 more per month for larger closets (10 feet by 6 feet) rather than try to squeeze their belongings into standard-sized closets (4 feet by 6 feet) for lower monthly rent.

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What social media platforms are your residents using?

pencil icon by Joseph Batdorf on Aug 16, 2016 1:07:34 PM

To talk to your residents, you have to know where they are. Insights into where residents are spending their time online will influence your marketing and community outreach messaging.

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Are prospects actually using online reviews and ratings?

pencil icon by Joseph Batdorf on Aug 12, 2016 1:09:00 PM

With shoppers in all industries looking to peer reviews online before making buying decisions, it is only natural that the multifamily industry would feel the effects of the same trends. More than three-fourths (78 percent) of respondents use online rating and reviews in their apartment search. Prospects rank the influence of online ratings and reviews on their rental decisions at 6.94 on a scale of 1-10.

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