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Are Your Closets Big Enough?

pencil icon by Joseph Batdorf on Sep 12, 2016 6:44:38 AM

Closet space is a precious commodity for any renter. In fact, we found that in-unit storage space is such a desired design feature that nearly half of all renters (49%) are willing to pay at least $75 more per month for larger closets (10 feet by 6 feet) rather than try to squeeze their belongings into standard-sized closets (4 feet by 6 feet) for lower monthly rent.

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What social media platforms are your residents using?

pencil icon by Joseph Batdorf on Aug 16, 2016 1:07:34 PM

To talk to your residents, you have to know where they are. Insights into where residents are spending their time online will influence your marketing and community outreach messaging.

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Are prospects actually using online reviews and ratings?

pencil icon by Joseph Batdorf on Aug 12, 2016 1:09:00 PM

With shoppers in all industries looking to peer reviews online before making buying decisions, it is only natural that the multifamily industry would feel the effects of the same trends. More than three-fourths (78 percent) of respondents use online rating and reviews in their apartment search. Prospects rank the influence of online ratings and reviews on their rental decisions at 6.94 on a scale of 1-10.

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