Tiffaney Alsup, Group Marketing Manager at Cardinal Group, the management company of the number one student housing property for online reputation in 2017 shares how their team approaches online reputation within the unique Gen Z demographic.

Kurt Conway, Senior VP Brand Strategy & Marketing, AvalonBay Communities, Inc. talks about how the company's strategy to deliver great service to residents at their communities every day has helped AvalonBay succeed in online reputation management.

Stephanie L. Williams, President, shares how a culture that promotes proactive dialogue and honesty with residents has steered them to managing 51 properties in the 2017 Elite1% list. Read her insights on ORA™ has a metrics to evaluate online reputation.

Ericka Garcia, Community Manager, Camden Plaza, Elite 1% Properties for 2017 talks about how teamwork has helped them succeed in online reputation management.

Holly Hilton, Property Manager of Pohlig Box Factory, Elite 1% Properties for 2017 shares her reasons for what made her begin responding to reviews online rather than sending the reviewers personal emails.

Kathy Hernandez, Director of Strategic Marketing, Camden believes that it is wrong to ignore online reputation; companies need to be where their customer is giving them feedback. See how she and the Camden team have changed the way they approach their reputation on the web.

Ian Mattingly, President, LumaCorp Inc., believes that online ratings and reviews offer a company much needed operational intelligence. Learn what his tips and recommendations are for ongoing online reputation management.

Brian Ericson, Vice President, Marketing Insights at Cortland Partners understands the huge role online reviews play in a prospect’s decision making. Read more about their Google reviews initiative to improve their online reputation and the impact it has had.

Jackie Rhone, Executive Director of Real Estate at Greystar Real Estate Partners calls online reputation your property’s new curb appeal. In our interview, she discusses the business impact of ORA™ on prospect traffic, leads, and conversion.