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No Way to Quantify Online Reputation
Cardinal Group, a property management company offering on and off-campus student housing, has always known that online reputation can make or break a property in the apartment industry. Based in Denver, Colorado, the company has been in business for 14 years.
With 1,800 team members in 35 states, they needed to have a simple and efficient way to track and respond to what residents are echoing online. Before J Turner, for the teams at Cardinal Group, it was daunting to stay on top of this daily process.
Knowing that the reviews were out there but not having a simple way to aggregate the data to make positive changes was frustrating. The teams had to log in to different sites to monitor what residents express and respond to the reviews directly on each site.
Searching for a better way
Cardinal Group had a mission: How could they replicate the success of communities with higher resident satisfaction scores across their diverse portfolio? What changes could Cardinal Group make? The team understood that an all-in-one platform could help them monitor ratings and address concerns residents experienced. The company needed an intuitive and efficient way to track and respond to reviews in an organized and timely manner.
Simply organizing the reviews wasn't enough. Previous tracking solutions they'd used lacked insight and were not helpful for various levels of the organization. Everything was far too complex to get a clear picture of how they were doing in each community. For Cardinal Group, the ORA® score seemed like a logical solution because of the simplicity of the output.
Addressing the Company’s Needs
Cardinal Group began working with J Turner in 2016. In fact, they were J Turner’s first client on Push. Now, they utilize almost all of the products J Turner offers, including Ratings Tracker Premium and Surveys. Both platforms have really helped the Cardinal team stay organized when it comes to monitoring online reputation. The easy functionality allows the teams to monitor and respond to reviews and surveys in a timely manner, which is key to resident satisfaction and a positive online reputation.
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Asset Living wanted a better way to serve the residents living in their 70,000 plus units. With multiple review websites to manage and logins to juggle, it was time for an easier solution. With J Turner's Ratings Tracker and resident surveys, Asset Living now has a proactive way to increase resident happiness. See how we helped them!
Morgan Group
Morgan Group was struggling to get a handle on their online reputation. Overwhelmed with managing 35 properties and over 10,000 units, they wanted one simple way to keep track of resident reviews so their responses would be consistent. Learn how J Turner's solutions helped them regain control and improve their ORA® score by 7 points!
Dayrise Residential
Dayrise Residential knows that positive resident satisfaction has a direct correlation with renewals and new prospects. However, without the proper tools, the company was having issues keeping up with the constant stream of feedback from residents. Working with J Turner has provided them with the resources they need to gather information and use it to make improvements—resulting in a 17.5 point increase in their ORA® score.