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Priyanka Agarwal

Written by Priyanka Agarwal

Priyanka is a seasoned public relations and marketing professional with more than eighteen years of industry experience. In her current role, Priyanka is the public relations consultant for J Turner Research. She is also a contributing writer for Multifamily Insiders. Priyanka has a proven track record in corporate content writing, media relations, email marketing, online review management, social media marketing, and client servicing. She has strategized award-winning campaigns for leading technology brands such as Microsoft, EMC, and Hewlett Packard among others. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston. She is a former member of the Public Relations Society of America, Houston chapter.

Stand-up Comedian Ryan Hamilton to perform at the J Turner Research Summit

pencil icon by Priyanka Agarwal on Nov 19, 2019 10:27:54 AM

When you attend the J Turner Research Summit, you’ll receive unparalleled insight into the current state and future of the apartment industry. You’ll be steeped in data and facts.

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Session Spotlight: The Economy in Future Impact on Multifamily with Brad Dillman

pencil icon by Priyanka Agarwal on Nov 12, 2019 2:40:43 PM

Forward-thinking apartment owners and operators are forever trying to anticipate how the U.S. economy will look down the road.

That’s because having some feel into where economic conditions may be headed is critical to crafting sound short- and long-term strategies.

Attendees of the upcoming J Turner Research Summit (Dec. 9-11 at the Four Seasons Resort in Scottsdale, Ariz.) will be able to access top-notch, cutting-edge insight into the future state of the U.S. economy by attending “The Economy in … The Future Impact on Multifamily” session, scheduled for 3 p.m. on Tuesday, Dec. 10.

The session features Brad Dillman, chief economist at Atlanta-based Cortland, maybe you’ve heard of the firm and its recent $1.2B acquisition of PURE Multi-Family REIT.

Dillman will delve into, among other topics, how changes in federal regulations and interest rates could impact the apartment industry in the immediate future and for years to come such as rent control. The session also will examine how capital market trends that will drive business decisions for multifamily owners and operators.

He is perfectly suited to execute this important session. He supplies in-depth economic research, analysis and forecasts to enhance executive and investment decision-making at Cortland, which has experienced explosive growth in recent years and is known throughout the industry for its innovation.

Dillman thoroughly tracks industry, economic and capital market trends, and his expertise is leveraged during presentations to investors, key stakeholders and industry audiences. To further showcase his expertise, he has authored numerous works on the economy and has helped Cortland become a leading voice on the economic outlook of apartment housing.

We are honored to have Brad share his insights and expertise at the J Turner Summit.

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Q&A: Joseph Batdorf on the J Turner Research Summit

pencil icon by Priyanka Agarwal on Aug 27, 2019 10:02:44 AM

The first-ever J Turner Research Summit will take place on Dec. 9-11 at the Four Seasons Resort in Scottsdale, Arizona. Intentionally designed to be different from the traditional industry conference, the Summit will be free of vendors and will focus on data worth knowing for apartment executives, investors, analysts and developers.


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[Podcast] Online Reviews: Discover the Power of Reputation Management

pencil icon by Priyanka Agarwal on Jun 11, 2018 1:18:10 PM

In this episode, you will discover the power of reputation management, how online reviews serve as the front door to the customer experience, and hear a few key stats from J Turner Research.

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How Not to Lose a Resident in the First 10 Days

pencil icon by Priyanka Agarwal on May 18, 2018 10:15:00 AM

First impressions are always the most lasting ones. Not taking care of these nine issues can ruin a resident’s early days at your community.

A few days after a resident moves in to your community, the last thing you want them to write in a review is, “I had the worst leasing experience ever in an apartment” or “Do not move here, they don’t care about you once your name is on the lease” or “I would not recommend this place to my worst enemy.”

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Additional Resources

Download research of lifestyle and tech preferences of renters
What Millenial Want Get this research study

Bozzuto - Five Key Takeaways to Excel in Online Reputation

pencil icon by Priyanka Agarwal on Mar 27, 2018 9:24:55 AM

Bozzuto manages 51 properties in the 2017 Elite 1% ORA™ Power Ranking of properties by online reputation for the year 2017. The Kensington has bagged the number one spot for three consecutive years including 2017. 

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