Online reviews for multifamily communities are here to stay and are increasing exponentially. As of Q1 of 2021, the total volume of multifamily reviews for over 122,000 properties is close to 11.3 million. More than 70% of renters pay attention to manager responses. Priyanka Agarwal, who has responded to more than 165,000 multifamily reviews in this podcast, shares practical tips and examples of how to tackle a variety of challenging situations based on the Four P rule. From staff name-calling to trolls to fake reviews, she shares her expertise on responding to reviews keeping both the current and prospective resident in mind.