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Joseph Batdorf

Written by Joseph Batdorf

For more than 35 years, Joseph Batdorf has contributed to the multifamily industry with his entrepreneurship and vision to introduce path-breaking solutions that directly impact a company’s bottom line.

In 2003, Joseph Batdorf partnered with experts in marketing research to co-found J Turner Research. The company offers customer insights that empower multifamily companies to advance their business. With its extensive portfolio of products - survey programs and online reputation assessment (ORA™) score, J Turner Research enables clients to enhance customer satisfaction, increase closing ratios, improve online reputation, and optimize resources. J Turner Research surveys more than 170,000 residents and prospects and tracks the online reputation of more than 59,000 properties nationwide, across all review sites on a monthly basis.

In his role as J Turner Research’s president, Batdorf oversees the company’s strategic growth. He has been engaged as a panelist and presenter in the industry for several years. Batdorf’s various speaking engagements include presenting in the 2009, 2010, 2012 NAA Education Conference, 2010 NAA Student Housing Conference, and participating as a panelist for the Multifamily Executive’s General Session on Concept Community for five consecutive years since 2012. He currently serves on the Houston Better Government Fund. Batdorf graduated from the Michigan State University.

Multifamily Leaders Podcast Episode 50: Online Review Insights to Strengthen Your Business with Priyanka Agarwal

pencil icon by Joseph Batdorf on Oct 10, 2022 1:17:11 PM

Priyanka Agarwal and her team have responded to over half a million online reviews for multifamily communities. Through her years of industry experience, she has identified key skills for maintaining her clients’ reputation and improving resident satisfaction. Listen in to glean insights regarding trends in online reviews, how to respond effectively, and how to embrace the information provided within reviews to help grow your company.

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Multifamily Leaders Podcast Episode 14: The Four P Rule of Responding to Online Reviews

pencil icon by Joseph Batdorf on May 4, 2021 8:10:00 AM

Online reviews for multifamily communities are here to stay and are increasing exponentially. As of Q1 of 2021, the total volume of multifamily reviews for over 122,000 properties is close to 11.3 million. More than 70% of renters pay attention to manager responses. Priyanka Agarwal, who has responded to more than 165,000 multifamily reviews in this podcast, shares practical tips and examples of how to tackle a variety of challenging situations based on the Four P rule. From staff name-calling to trolls to fake reviews, she shares her expertise on responding to reviews keeping both the current and prospective resident in mind.

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Ratings and Reviews Revealed

pencil icon by Joseph Batdorf on Oct 30, 2016 6:42:55 PM

Our 2015 national study, Marketing to Different Generations, involving 25,000-plus residents, frames the story of ratings and reviews in the multifamily industry. The report’s findings show that more than half (52%) of prospective apartment renters are turning to ratings and reviews at the beginning of their apartment search. In fact, other than location and price, ratings and reviews are among the first factors consumers consider in looking for an apartment.

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10 Tips to Win The Online Reputation Game

pencil icon by Joseph Batdorf on Oct 23, 2016 6:30:00 PM

When was the last time you tried a new restaurant without checking the reviews? Or made a big purchase without first checking the ratings? Consumers across industries rely more and more on what the world wide web has to say about a business or product, and it is increasingly becoming the same way when it comes to apartment communities. Multifamily Industry leaders have had to come up with methods to consistently garner positive feedback from residents on online review and internet listing sites.

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Where Are My Packages?

pencil icon by Joseph Batdorf on Oct 16, 2016 6:01:42 PM

As consumers turn to online shopping for more and more, from everyday products to time sensitive gifts, leasing offices are seeking new ways to facilitate package delivery to their residents.

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Additional Resources

Download research of lifestyle and tech preferences of renters
What Millenial Want Get this research study

Meet the Top 50 Properties for Online Reputation

pencil icon by Joseph Batdorf on Oct 9, 2016 5:39:28 PM

Online reputation continues to grow in importance for the multifamily industry and properties benefit from a streamlined monitoring system. ORA™score is an aggregate compilation of a property's ratings across all review sites. Each month, we monitor the online ratings of more than 62,000 properties, nationwide, to assign ORA™ scores to each property. The national average ORA™ score is 56.87.


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Communicating with Generation Z

pencil icon by Joseph Batdorf on Oct 2, 2016 6:30:00 PM

EdR is the number one student housing company in online reputation in the nation, with an impressive ORA™ score of 62.
In a candid conversation, Matt Sadler, Marketing Manager, EdR shared his expert insights into the company's policies and processes to communicate with Generation Z and to maintain a stellar online reputation.

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The Next Gen Apartment

pencil icon by Joseph Batdorf on Sep 25, 2016 6:27:34 PM

The 2016 MFE Concept Community Study, The Next Gen Apartment, is a look to the future of the multifamily industry. The study takes a deep-dive into the technology, lifestyle, and design wants and needs of the youngest generation of renters, Gen Y, and the next generation, Gen Z.

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How Do Long-Term Renters Feel About Airbnb?

pencil icon by Joseph Batdorf on Sep 18, 2016 6:00:00 PM

Airbnb has shaken up the hospitality industry, giving guests new options for vacation and short-term rentals. As the Airbnb community grew in size and popularity, property managers were also feeling the effects of the “shake up.” New policies and leasing agreements were drawn up across several communities to address the allowance of the Airbnb model and short-term renting. But what about how long-term renters feel about the changes?

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Take control of your properties with resident insights by J Turner: Schedule A Demo

Are Your Closets Big Enough?

pencil icon by Joseph Batdorf on Sep 12, 2016 6:44:38 AM

Closet space is a precious commodity for any renter. In fact, we found that in-unit storage space is such a desired design feature that nearly half of all renters (49%) are willing to pay at least $75 more per month for larger closets (10 feet by 6 feet) rather than try to squeeze their belongings into standard-sized closets (4 feet by 6 feet) for lower monthly rent.

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Other Resources

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