For more than 35 years, Joseph Batdorf has contributed to the multifamily industry with his entrepreneurship and vision to introduce path-breaking solutions that directly impact a company’s bottom line.
In 2003, Joseph Batdorf partnered with experts in marketing research to co-found J Turner Research. The company offers customer insights that empower multifamily companies to advance their business. With its extensive portfolio of products - survey programs and online reputation assessment (ORA™) score, J Turner Research enables clients to enhance customer satisfaction, increase closing ratios, improve online reputation, and optimize resources. J Turner Research surveys more than 170,000 residents and prospects and tracks the online reputation of more than 59,000 properties nationwide, across all review sites on a monthly basis.
In his role as J Turner Research’s president, Batdorf oversees the company’s strategic growth. He has been engaged as a panelist and presenter in the industry for several years. Batdorf’s various speaking engagements include presenting in the 2009, 2010, 2012 NAA Education Conference, 2010 NAA Student Housing Conference, and participating as a panelist for the Multifamily Executive’s General Session on Concept Community for five consecutive years since 2012. He currently serves on the Houston Better Government Fund. Batdorf graduated from the Michigan State University.
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Joseph Batdorf on Oct 4, 2019 9:20:35 AM
One of the missions of the upcoming J Turner Research Summit is to position our attendees to be innovators.
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Joseph Batdorf on Sep 13, 2019 3:34:53 PM
You would be hard pressed to find someone more knowledgeable about building a business and a brand than Omar Johnson.
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Joseph Batdorf on Aug 12, 2019 11:40:35 AM
No fluff. No vendors. Just the facts. It’s the J Turner Research Summit. It’s data worth knowing, and it’s happening December 9-11 in Scottsdale, AZ.
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Joseph Batdorf on Oct 30, 2016 6:42:55 PM
Our 2015 national study, Marketing to Different Generations, involving 25,000-plus residents, frames the story of ratings and reviews in the multifamily industry. The report’s findings show that more than half (52%) of prospective apartment renters are turning to ratings and reviews at the beginning of their apartment search. In fact, other than location and price, ratings and reviews are among the first factors consumers consider in looking for an apartment.
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Joseph Batdorf on Oct 23, 2016 6:30:00 PM
When was the last time you tried a new restaurant without checking the reviews? Or made a big purchase without first checking the ratings? Consumers across industries rely more and more on what the world wide web has to say about a business or product, and it is increasingly becoming the same way when it comes to apartment communities. Multifamily Industry leaders have had to come up with methods to consistently garner positive feedback from residents on online review and internet listing sites.
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Joseph Batdorf on Oct 16, 2016 6:01:42 PM
As consumers turn to online shopping for more and more, from everyday products to time sensitive gifts, leasing offices are seeking new ways to facilitate package delivery to their residents.
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Joseph Batdorf on Oct 9, 2016 5:39:28 PM
Online reputation continues to grow in importance for the multifamily industry and properties benefit from a streamlined monitoring system. ORA™score is an aggregate compilation of a property's ratings across all review sites. Each month, we monitor the online ratings of more than 62,000 properties, nationwide, to assign ORA™ scores to each property. The national average ORA™ score is 56.87.
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Joseph Batdorf on Oct 2, 2016 6:30:00 PM
EdR is the number one student housing company in online reputation in the nation, with an impressive ORA™ score of 62.
In a candid conversation, Matt Sadler, Marketing Manager, EdR shared his expert insights into the company's policies and processes to communicate with Generation Z and to maintain a stellar online reputation.
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Joseph Batdorf on Sep 25, 2016 6:27:34 PM
The 2016 MFE Concept Community Study, The Next Gen Apartment, is a look to the future of the multifamily industry. The study takes a deep-dive into the technology, lifestyle, and design wants and needs of the youngest generation of renters, Gen Y, and the next generation, Gen Z.
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Joseph Batdorf on Sep 18, 2016 6:00:00 PM
Airbnb has shaken up the hospitality industry, giving guests new options for vacation and short-term rentals. As the Airbnb community grew in size and popularity, property managers were also feeling the effects of the “shake up.” New policies and leasing agreements were drawn up across several communities to address the allowance of the Airbnb model and short-term renting. But what about how long-term renters feel about the changes?
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