ORA™ Power Rankings = 14 Million Doors, 420+ Companies, 10+ Review Sites and ILSs tracked monthly

What is ORA™ Power Rankings?

J Turner's ORA™ Power Rankings published by Multifamily Executive highlights the performance of properties, management companies, and REITs with regards to their online reputation. Since its debut in January 2015, ORA™ Power Rankings has caused ripples in the industry. ORA™ Power Rankings assigns an Online Reputation Assessment (ORA™) score to each property, based on a monthly, nationwide study of the online reputation of more than 14 million doors across multiple review sites.  The ORA™ score serves as the industry benchmark for measuring a property’s online reputation.

J Turner Research is the only company offering a comprehensive, quantifiable market survey of properties’ and management companies’ online reputation.

ORA™ Power Rankings Methodology

For more than three years, J Turner Research has been conducting extensive research on ratings and review sites to develop a single score that quantifies a property’s online reputation across multiple review sites. Each month, J Turner monitors the online reputation of more than 14million doors nationwide across 10+ review sites to assign an   Online Reputation Assessment™ (ORA™) score to each property. To overcome the challenge of multiple ratings scales, J Turner has devised a statistical model that establishes a single ORA™ score (based on a scale of 0-100) for each property. Fifty-four (54) is the national average ORA™ score. 

Why the ORA™ Score Matters?

  • Based on industry’s largest online reputation database - 14 Million Doors, 420+ Companies, 10+ Review Sites and ILSs tracked monthly.
  • Eliminates the complexity and ambiguity of measuring and quantifying a property’s aggregated perceptions across multiple review sites.
  • Facilitates benchmarking of the property or management company’s portfolio vs. competition at a local, regional, or national level.
  • It is a stable, consistent, and carefully weighted score to track a property’s performance with regards to its online reputation.
  • Assists with performance rewards, advancements, bragging rights, and prioritizing valuable resources. 

January 2016

The top 1% list

On MFE: The top properties for 2015

2015 ORA™ Summary

November 2015

How the NMHC 50 Managers Rank in Online Reputation

October 2015

New Entrants in Top 50

August 2015

Top 5 Properties in Top 10 MSAs

July 2015

Changes in the Top 50

May 2015

Top 50 Movers and Shakers

April 2015

Top 10 Property Management Companies for Online Reputation

March 2015

Top 5 properties in each state

February 2015

Top 10 REITS

January 2015

Top 100 Properties for 2014

For further information on ORA© Power Rankings, please contact J Turner Research team at research@jturnerresearch.com.